As I listened to Mr. Griffin, I was struck by how the Chick-Fil-A principles he shared really apply to so many other entities. This past week there has been an active discussion on Twitter using the #luthed and #sledtalk hashtags about the future of Lutheran schools and leadership within our school system. As I reflected on Mr. Griffin's sharing, it seems that we would do well to consider many of the same principles identified by Chick-Fil-A as essential to their business:
Here are the cornerstones of success for Chick-Fil-A:
- Operational Basics: Chick-Fil-A has identified their operational basics as good food, friendliness, cleanliness, and speed of delivery. They place a constant emphasis and resources into doing these well. What are the operational basics of a school, and how are those constantly emphasized for the community?
- Second Mile Service: If you have been into a Chick-Fil-A your can probably identify several differences in their restaurants from other similar establishments, such as bringing out food to the customer at the table, help in refreshing drinks, and the important response of "my pleasure" from their employees. What needs to happen in a school so that students, parents, and potential donors see that second mile service -- that there is something different about the school?
- Emotional Connections: What does your school do to build emotional connections with the school community? For Chick-Fil-A, they have their company birthday party, where those who dress up as cows get free meals. They also sponsor specific Daddy/Daughter Date Nights and Family Nights. How can we better build emotional connections to Lutheran schools, and how can faith elements be incorporated into this process?